The E-Commerce Fit Dilemma: The Returns Problem in Online Fashion and how to Solve it

The E-Commerce Fit Dilemma: The Returns Problem in Online Fashion and how to Solve it

The E-Commerce Fit Dilemma: The Returns Problem in Online Fashion and how to Solve it

In the era of rapid e-commerce growth, the global online shopping community has swelled in size. According to Certainly*1, online sales have skyrocketed by 300% over the past decade. However, the surge in e-commerce prosperity has brought with it a thorny issue – soaring return rates, hovering between 20% and 40% across various industries. In stark contrast, traditional brick-and-mortar retail maintains a far more modest return rate of 5% to 10%.

The Fit Predicament: Non-Uniform Sizing in the Apparel Industry

Within the apparel industry, there's a conspicuous absence of standardized sizing. Instead, companies chart their course with individual size charts, meticulously crafted to cater to their unique customer demographics. Consequently, it's no surprise that the apparel sector contends with the highest return rate, standing at 26%. Footwear, bags, and accessories closely follow suit with an 18% return rate, as per insights from  Coresight Research Statistics*2. This escalating rate of returns presents a growing conundrum for apparel brands and retailers, exerting repercussions on their revenues, operational costs, customer satisfaction, brand loyalty, and overall sustainability.

Elevated E-Commerce Return Rates in European Regions

LogisticsMatter's research*3 underscores that European countries are grappling with some of the highest e-commerce return rates globally. Germany takes the lead with a 41% return rate, while the Netherlands closely trails at 36%, and the United Kingdom follows suit at 32%. In contrast, the United States, China, and South Korea maintain lower return rates ranging from 20% to 30%, and Japan boasts a minimal 10% return rate.

Size Matters: The Principal Culprit Behind Apparel Returns

A recent survey from Coresight Research Statistics*2 involving 100 decision-makers from renowned US-based apparel brands and retailers illuminates the core reasons behind online apparel returns. Size and fit discrepancies emerge as the dominant culprits, accounting for over 50% of returns. Close on their heels are concerns over color disparities and damaged items. This pronounced return rate poses a formidable challenge for e-commerce enterprises, underscoring the urgent need for enhancing the accuracy of sizing information, refining the representation of colors online, and fortifying packaging and quality control measures. These steps are imperative in reducing return rates and elevating customer satisfaction levels within the online apparel sector.

Virtual Try-On: Reshaping the Apparel Sector

In recent years, Virtual Try-On solutions have emerged as a transformative force within the apparel industry. These technology-driven solutions empower consumers to digitally experience and visualize products, such as clothing and accessories, as if they were trying them on in person. Strikingly, the Coresight Research Statistics*2 survey reveals that 58% of respondents are currently not harnessing virtual try-on technology, yet they have intentions to incorporate this tool into their future strategies.

Size Recommender Services: Boosting Conversion Rates

The survey*2 also unveils a significant trend within the retail industry. Among the 29% of apparel brands and retailers currently utilizing size recommendation services, an impressive 80% have reported marked increases in conversion rates. This underscores the growing importance of technology-driven solutions in the retail sector.

Virtusize: A Solution to the Size Predicament

Introducing Virtusize, a solution designed to address sizing challenges. Virtusize offers a unique size comparison perspective, enabling item-to-item comparisons on e-commerce platforms, along with personalized silhouettes generated through user data input. The goal is to provide a comfortable and secure online shopping experience while continuously addressing user size concerns.

In addition to Virtusize, our suite of offerings includes "FittingRoom," a recommendation engine, and "Analytics," an analysis platform. These services assist fashion e-commerce businesses by delivering accurate and objective recommendations, supporting the selection of well-fitting clothing, reducing return rates, and increasing customer loyalty.

Currently, more than 150 fashion websites worldwide, including BEAMS, UNITED ARROWS, ONWARD, World Co., Ltd., Marui Co., Ltd, LUMINE, BUYMA, MAGASEEK, and others, have harnessed our service to enhance the online shopping experience for their customers.

*1 Certainly  https://certainly.io/blog/ecommerce-returns-peak-season/
*2 Coresight Research Statistics https://coresight.com/research/the-true-cost-of-apparel-returns-alarming-return-rates-require-loss-minimization-solutions/
*3 LogisticsMatter https://logisticsmatter.com/need-know-e-commerce-returns-europe/

In the era of rapid e-commerce growth, the global online shopping community has swelled in size. According to Certainly*1, online sales have skyrocketed by 300% over the past decade. However, the surge in e-commerce prosperity has brought with it a thorny issue – soaring return rates, hovering between 20% and 40% across various industries. In stark contrast, traditional brick-and-mortar retail maintains a far more modest return rate of 5% to 10%.

The Fit Predicament: Non-Uniform Sizing in the Apparel Industry

Within the apparel industry, there's a conspicuous absence of standardized sizing. Instead, companies chart their course with individual size charts, meticulously crafted to cater to their unique customer demographics. Consequently, it's no surprise that the apparel sector contends with the highest return rate, standing at 26%. Footwear, bags, and accessories closely follow suit with an 18% return rate, as per insights from  Coresight Research Statistics*2. This escalating rate of returns presents a growing conundrum for apparel brands and retailers, exerting repercussions on their revenues, operational costs, customer satisfaction, brand loyalty, and overall sustainability.

Elevated E-Commerce Return Rates in European Regions

LogisticsMatter's research*3 underscores that European countries are grappling with some of the highest e-commerce return rates globally. Germany takes the lead with a 41% return rate, while the Netherlands closely trails at 36%, and the United Kingdom follows suit at 32%. In contrast, the United States, China, and South Korea maintain lower return rates ranging from 20% to 30%, and Japan boasts a minimal 10% return rate.

Size Matters: The Principal Culprit Behind Apparel Returns

A recent survey from Coresight Research Statistics*2 involving 100 decision-makers from renowned US-based apparel brands and retailers illuminates the core reasons behind online apparel returns. Size and fit discrepancies emerge as the dominant culprits, accounting for over 50% of returns. Close on their heels are concerns over color disparities and damaged items. This pronounced return rate poses a formidable challenge for e-commerce enterprises, underscoring the urgent need for enhancing the accuracy of sizing information, refining the representation of colors online, and fortifying packaging and quality control measures. These steps are imperative in reducing return rates and elevating customer satisfaction levels within the online apparel sector.

Virtual Try-On: Reshaping the Apparel Sector

In recent years, Virtual Try-On solutions have emerged as a transformative force within the apparel industry. These technology-driven solutions empower consumers to digitally experience and visualize products, such as clothing and accessories, as if they were trying them on in person. Strikingly, the Coresight Research Statistics*2 survey reveals that 58% of respondents are currently not harnessing virtual try-on technology, yet they have intentions to incorporate this tool into their future strategies.

Size Recommender Services: Boosting Conversion Rates

The survey*2 also unveils a significant trend within the retail industry. Among the 29% of apparel brands and retailers currently utilizing size recommendation services, an impressive 80% have reported marked increases in conversion rates. This underscores the growing importance of technology-driven solutions in the retail sector.

Virtusize: A Solution to the Size Predicament

Introducing Virtusize, a solution designed to address sizing challenges. Virtusize offers a unique size comparison perspective, enabling item-to-item comparisons on e-commerce platforms, along with personalized silhouettes generated through user data input. The goal is to provide a comfortable and secure online shopping experience while continuously addressing user size concerns.

In addition to Virtusize, our suite of offerings includes "FittingRoom," a recommendation engine, and "Analytics," an analysis platform. These services assist fashion e-commerce businesses by delivering accurate and objective recommendations, supporting the selection of well-fitting clothing, reducing return rates, and increasing customer loyalty.

Currently, more than 150 fashion websites worldwide, including BEAMS, UNITED ARROWS, ONWARD, World Co., Ltd., Marui Co., Ltd, LUMINE, BUYMA, MAGASEEK, and others, have harnessed our service to enhance the online shopping experience for their customers.

*1 Certainly  https://certainly.io/blog/ecommerce-returns-peak-season/
*2 Coresight Research Statistics https://coresight.com/research/the-true-cost-of-apparel-returns-alarming-return-rates-require-loss-minimization-solutions/
*3 LogisticsMatter https://logisticsmatter.com/need-know-e-commerce-returns-europe/

In the era of rapid e-commerce growth, the global online shopping community has swelled in size. According to Certainly*1, online sales have skyrocketed by 300% over the past decade. However, the surge in e-commerce prosperity has brought with it a thorny issue – soaring return rates, hovering between 20% and 40% across various industries. In stark contrast, traditional brick-and-mortar retail maintains a far more modest return rate of 5% to 10%.

The Fit Predicament: Non-Uniform Sizing in the Apparel Industry

Within the apparel industry, there's a conspicuous absence of standardized sizing. Instead, companies chart their course with individual size charts, meticulously crafted to cater to their unique customer demographics. Consequently, it's no surprise that the apparel sector contends with the highest return rate, standing at 26%. Footwear, bags, and accessories closely follow suit with an 18% return rate, as per insights from  Coresight Research Statistics*2. This escalating rate of returns presents a growing conundrum for apparel brands and retailers, exerting repercussions on their revenues, operational costs, customer satisfaction, brand loyalty, and overall sustainability.

Elevated E-Commerce Return Rates in European Regions

LogisticsMatter's research*3 underscores that European countries are grappling with some of the highest e-commerce return rates globally. Germany takes the lead with a 41% return rate, while the Netherlands closely trails at 36%, and the United Kingdom follows suit at 32%. In contrast, the United States, China, and South Korea maintain lower return rates ranging from 20% to 30%, and Japan boasts a minimal 10% return rate.

Size Matters: The Principal Culprit Behind Apparel Returns

A recent survey from Coresight Research Statistics*2 involving 100 decision-makers from renowned US-based apparel brands and retailers illuminates the core reasons behind online apparel returns. Size and fit discrepancies emerge as the dominant culprits, accounting for over 50% of returns. Close on their heels are concerns over color disparities and damaged items. This pronounced return rate poses a formidable challenge for e-commerce enterprises, underscoring the urgent need for enhancing the accuracy of sizing information, refining the representation of colors online, and fortifying packaging and quality control measures. These steps are imperative in reducing return rates and elevating customer satisfaction levels within the online apparel sector.

Virtual Try-On: Reshaping the Apparel Sector

In recent years, Virtual Try-On solutions have emerged as a transformative force within the apparel industry. These technology-driven solutions empower consumers to digitally experience and visualize products, such as clothing and accessories, as if they were trying them on in person. Strikingly, the Coresight Research Statistics*2 survey reveals that 58% of respondents are currently not harnessing virtual try-on technology, yet they have intentions to incorporate this tool into their future strategies.

Size Recommender Services: Boosting Conversion Rates

The survey*2 also unveils a significant trend within the retail industry. Among the 29% of apparel brands and retailers currently utilizing size recommendation services, an impressive 80% have reported marked increases in conversion rates. This underscores the growing importance of technology-driven solutions in the retail sector.

Virtusize: A Solution to the Size Predicament

Introducing Virtusize, a solution designed to address sizing challenges. Virtusize offers a unique size comparison perspective, enabling item-to-item comparisons on e-commerce platforms, along with personalized silhouettes generated through user data input. The goal is to provide a comfortable and secure online shopping experience while continuously addressing user size concerns.

In addition to Virtusize, our suite of offerings includes "FittingRoom," a recommendation engine, and "Analytics," an analysis platform. These services assist fashion e-commerce businesses by delivering accurate and objective recommendations, supporting the selection of well-fitting clothing, reducing return rates, and increasing customer loyalty.

Currently, more than 150 fashion websites worldwide, including BEAMS, UNITED ARROWS, ONWARD, World Co., Ltd., Marui Co., Ltd, LUMINE, BUYMA, MAGASEEK, and others, have harnessed our service to enhance the online shopping experience for their customers.

*1 Certainly  https://certainly.io/blog/ecommerce-returns-peak-season/
*2 Coresight Research Statistics https://coresight.com/research/the-true-cost-of-apparel-returns-alarming-return-rates-require-loss-minimization-solutions/
*3 LogisticsMatter https://logisticsmatter.com/need-know-e-commerce-returns-europe/

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The E-Commerce Fit Dilemma: The Returns Problem in Online Fashion and how to Solve it

In the era of rapid e-commerce growth, the global online shopping community has swelled in size. According to Certainly*1, online sales have skyrocketed by 300% over the past decade. However, the surge in e-commerce prosperity has brought with it a thorny issue – soaring return rates, hovering between 20% and 40% across various industries. In stark contrast, traditional brick-and-mortar retail maintains a far more modest return rate of 5% to 10%.

The Fit Predicament: Non-Uniform Sizing in the Apparel Industry

Within the apparel industry, there's a conspicuous absence of standardized sizing. Instead, companies chart their course with individual size charts, meticulously crafted to cater to their unique customer demographics. Consequently, it's no surprise that the apparel sector contends with the highest return rate, standing at 26%. Footwear, bags, and accessories closely follow suit with an 18% return rate, as per insights from  Coresight Research Statistics*2. This escalating rate of returns presents a growing conundrum for apparel brands and retailers, exerting repercussions on their revenues, operational costs, customer satisfaction, brand loyalty, and overall sustainability.

Elevated E-Commerce Return Rates in European Regions

LogisticsMatter's research*3 underscores that European countries are grappling with some of the highest e-commerce return rates globally. Germany takes the lead with a 41% return rate, while the Netherlands closely trails at 36%, and the United Kingdom follows suit at 32%. In contrast, the United States, China, and South Korea maintain lower return rates ranging from 20% to 30%, and Japan boasts a minimal 10% return rate.

Size Matters: The Principal Culprit Behind Apparel Returns

A recent survey from Coresight Research Statistics*2 involving 100 decision-makers from renowned US-based apparel brands and retailers illuminates the core reasons behind online apparel returns. Size and fit discrepancies emerge as the dominant culprits, accounting for over 50% of returns. Close on their heels are concerns over color disparities and damaged items. This pronounced return rate poses a formidable challenge for e-commerce enterprises, underscoring the urgent need for enhancing the accuracy of sizing information, refining the representation of colors online, and fortifying packaging and quality control measures. These steps are imperative in reducing return rates and elevating customer satisfaction levels within the online apparel sector.

Virtual Try-On: Reshaping the Apparel Sector

In recent years, Virtual Try-On solutions have emerged as a transformative force within the apparel industry. These technology-driven solutions empower consumers to digitally experience and visualize products, such as clothing and accessories, as if they were trying them on in person. Strikingly, the Coresight Research Statistics*2 survey reveals that 58% of respondents are currently not harnessing virtual try-on technology, yet they have intentions to incorporate this tool into their future strategies.

Size Recommender Services: Boosting Conversion Rates

The survey*2 also unveils a significant trend within the retail industry. Among the 29% of apparel brands and retailers currently utilizing size recommendation services, an impressive 80% have reported marked increases in conversion rates. This underscores the growing importance of technology-driven solutions in the retail sector.

Virtusize: A Solution to the Size Predicament

Introducing Virtusize, a solution designed to address sizing challenges. Virtusize offers a unique size comparison perspective, enabling item-to-item comparisons on e-commerce platforms, along with personalized silhouettes generated through user data input. The goal is to provide a comfortable and secure online shopping experience while continuously addressing user size concerns.

In addition to Virtusize, our suite of offerings includes "FittingRoom," a recommendation engine, and "Analytics," an analysis platform. These services assist fashion e-commerce businesses by delivering accurate and objective recommendations, supporting the selection of well-fitting clothing, reducing return rates, and increasing customer loyalty.

Currently, more than 150 fashion websites worldwide, including BEAMS, UNITED ARROWS, ONWARD, World Co., Ltd., Marui Co., Ltd, LUMINE, BUYMA, MAGASEEK, and others, have harnessed our service to enhance the online shopping experience for their customers.

*1 Certainly  https://certainly.io/blog/ecommerce-returns-peak-season/
*2 Coresight Research Statistics https://coresight.com/research/the-true-cost-of-apparel-returns-alarming-return-rates-require-loss-minimization-solutions/
*3 LogisticsMatter https://logisticsmatter.com/need-know-e-commerce-returns-europe/

In the era of rapid e-commerce growth, the global online shopping community has swelled in size. According to Certainly*1, online sales have skyrocketed by 300% over the past decade. However, the surge in e-commerce prosperity has brought with it a thorny issue – soaring return rates, hovering between 20% and 40% across various industries. In stark contrast, traditional brick-and-mortar retail maintains a far more modest return rate of 5% to 10%.

The Fit Predicament: Non-Uniform Sizing in the Apparel Industry

Within the apparel industry, there's a conspicuous absence of standardized sizing. Instead, companies chart their course with individual size charts, meticulously crafted to cater to their unique customer demographics. Consequently, it's no surprise that the apparel sector contends with the highest return rate, standing at 26%. Footwear, bags, and accessories closely follow suit with an 18% return rate, as per insights from  Coresight Research Statistics*2. This escalating rate of returns presents a growing conundrum for apparel brands and retailers, exerting repercussions on their revenues, operational costs, customer satisfaction, brand loyalty, and overall sustainability.

Elevated E-Commerce Return Rates in European Regions

LogisticsMatter's research*3 underscores that European countries are grappling with some of the highest e-commerce return rates globally. Germany takes the lead with a 41% return rate, while the Netherlands closely trails at 36%, and the United Kingdom follows suit at 32%. In contrast, the United States, China, and South Korea maintain lower return rates ranging from 20% to 30%, and Japan boasts a minimal 10% return rate.

Size Matters: The Principal Culprit Behind Apparel Returns

A recent survey from Coresight Research Statistics*2 involving 100 decision-makers from renowned US-based apparel brands and retailers illuminates the core reasons behind online apparel returns. Size and fit discrepancies emerge as the dominant culprits, accounting for over 50% of returns. Close on their heels are concerns over color disparities and damaged items. This pronounced return rate poses a formidable challenge for e-commerce enterprises, underscoring the urgent need for enhancing the accuracy of sizing information, refining the representation of colors online, and fortifying packaging and quality control measures. These steps are imperative in reducing return rates and elevating customer satisfaction levels within the online apparel sector.

Virtual Try-On: Reshaping the Apparel Sector

In recent years, Virtual Try-On solutions have emerged as a transformative force within the apparel industry. These technology-driven solutions empower consumers to digitally experience and visualize products, such as clothing and accessories, as if they were trying them on in person. Strikingly, the Coresight Research Statistics*2 survey reveals that 58% of respondents are currently not harnessing virtual try-on technology, yet they have intentions to incorporate this tool into their future strategies.

Size Recommender Services: Boosting Conversion Rates

The survey*2 also unveils a significant trend within the retail industry. Among the 29% of apparel brands and retailers currently utilizing size recommendation services, an impressive 80% have reported marked increases in conversion rates. This underscores the growing importance of technology-driven solutions in the retail sector.

Virtusize: A Solution to the Size Predicament

Introducing Virtusize, a solution designed to address sizing challenges. Virtusize offers a unique size comparison perspective, enabling item-to-item comparisons on e-commerce platforms, along with personalized silhouettes generated through user data input. The goal is to provide a comfortable and secure online shopping experience while continuously addressing user size concerns.

In addition to Virtusize, our suite of offerings includes "FittingRoom," a recommendation engine, and "Analytics," an analysis platform. These services assist fashion e-commerce businesses by delivering accurate and objective recommendations, supporting the selection of well-fitting clothing, reducing return rates, and increasing customer loyalty.

Currently, more than 150 fashion websites worldwide, including BEAMS, UNITED ARROWS, ONWARD, World Co., Ltd., Marui Co., Ltd, LUMINE, BUYMA, MAGASEEK, and others, have harnessed our service to enhance the online shopping experience for their customers.

*1 Certainly  https://certainly.io/blog/ecommerce-returns-peak-season/
*2 Coresight Research Statistics https://coresight.com/research/the-true-cost-of-apparel-returns-alarming-return-rates-require-loss-minimization-solutions/
*3 LogisticsMatter https://logisticsmatter.com/need-know-e-commerce-returns-europe/

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第一弾!VirtusizeのUIを一部アップデートしました!

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